Content Creation

In the old days it was producing a :30 commercial for radio... maybe add pictures for TV. Or have a graphic designer produce a magazine or newspaper ad. My, how times have changed and yet stayed the same. Not too much demand for radio commercial production but you still need a great writer who can get a complete message across in five to sixty seconds. A designer with a great eye and understanding of the message goals is imperative.

At T. Hursts & Associates we have produced thousands and thousands of messages over the years for all type media. From black & white photos to 8K video, we can do it all. We have produced everything from :03 TV station IDs to 24-hour telethons.

The T. Hursts Team has a combined 100 years of photography experience, starting when much professional photography was shot on film and black & white. We had our own darkroom where film had to be processed in chemical tanks and pictures were developed in trays in the dark. Now our cameras are the best Nikon digital cameras that produce great images at high enough quality to use on billboards.

But, more important than any equipment is the training, experience, talent and story-telling abilities behind the camera. That's where our experience comes into play.

Once the shutter button is pressed, the digital files are loaded into the latest in Apple Macintosh computers for processing and editing. For audio production we use some of the best voice actors in the country to record production audio and add sound effects and music, if needed, in our in-house studio. From there the files are loaded into the latest and most sophisticated Adobe software.

Some political operative a million years ago was quoted as saying... "It's the economy, stupid!" Well, we will steal from him and say in today's advertising and marketing worlds... It's the content, stupid! Before you place an advertising buy... no matter what media you choose... before creative production begins... you must have a message that will get attention among thousands and covey your message in an understandable way.

As stated above... we have produced thousands of successful messages. If you want to spend $25,000 on a new beer spot with big horses and a wagon in it... we are not for you. But if you need a great, locally-produced message that is affordable and gets your important message across to your current and potential customers... we might be a great choice. Production packages start as low as $150 and because we can do everything from writing a script to final still or video production in-house... in a pinch... we can turn a message in a day.